In a bid to provide a more comprehensive overview of website performance, Google has successfully integrated Google Analytics 4 (GA4) properties with AdSense accounts. This integration allows for seamless access to AdSense data in GA4 reports and explorations, offering users a more holistic view of their website’s performance.
Previously, the separation of AdSense data from website analytics, such as traffic sources and user behavior, often made it challenging for website owners to get a complete picture of their site’s performance. The recent merger, however, now enables the identification of patterns and insights for ad revenue optimization.
With the integration, certain events like ad clicks, ad impressions, and ad queries are now automatically collected. This significant update increases the number of billable events for 360 properties and provides a more accurate report of ad interactions, leading to better insights for marketers and website owners.
Moreover, the new integration has effectively resolved discrepancies that were previously seen with the integration between Universal Analytics and AdSense. This enhancement ensures data accuracy and consistency, which are crucial for making informed decisions about website optimization and ad revenue strategies.
Linking an Analytics property to an AdSense account has been made quite straightforward. Users need to:
- Sign into the AdSense account.
- Navigate to Account > Access and authorization > Google Analytics integration.
- Click on +New Link.
- Select the property to link from the list.
- Click on Create link.
The GA4 and AdSense integration works through several key processes such as shared IDs, automatically collected events, and data joining. These processes work collectively to offer comprehensive insights into the performance of websites and ad revenues.
Overall, this integration underscores Google’s commitment to providing improved analytical tools that enable users to optimize their websites and maximize ad revenues.