In the upcoming months, Google plans to launch a new update for its content evaluation system. This revision aims to allow Google Search to better comprehend content generated from personal or expert perspectives, according to a company statement.
Further details on the content quality update reveal that Google is specifically targeting “content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.”
The purpose of this algorithm update is to assist users in locating “high-quality content,” according to Google. The goal is to promote content that is beneficial to users and created with them in mind.
Users often become frustrated when they encounter web pages that rank high in search results but provide little helpful information – these are typically designed solely for ranking in search engines. This type of content is often referred to as “search engine-first content” or “SEO content.”
Google’s content quality algorithm seeks to demote these kinds of sites while elevating more user-friendly websites, those built with humans in mind rather than just search engines.
Google described this as a continuing effort to “reduce low-quality content and make it easier to find content that feels authentic and useful in search.”
Why this matters. While this new update has not yet been released, it’s slated for launch in the “coming months.” We will keep you informed about the rollout and what it means for your websites, content, and clients. Until then, continue creating beneficial content, and you should be in a good position in the long term, ideally.