In early April, Jetpack Social experienced an unexpected suspension of its Twitter API access, which powers the ability to automatically share users’ blog posts on Twitter. Even though the service was restored that same day, it seems that there were larger changes just around the corner.
Twitter decided, on short notice, to significantly alter the terms and pricing of its API. Jetpack Social has attempted to work with Twitter in good faith to negotiate new terms but has not been successful in reaching an agreement. Consequently, the Twitter connection on Jetpack Social will no longer function, and users’ blog posts will not be auto-shared to Twitter.
Users can still manually share their posts on Twitter by pasting the post link into the body of their tweets.
Additionally, auto-sharing to platforms such as Tumblr, Facebook, and LinkedIn will remain available. In the near future, Jetpack Social plans to introduce auto-sharing capabilities for Instagram and Mastodon. They are also set to release new features, so users should stay tuned to the Jetpack blog for updates.
It is unfortunate that an agreement could not be reached with Twitter, as this may cause inconvenience to website owners and marketers. However, it appears that Jetpack Social remains committed to prioritizing its customers and not compromising on the experience or value they receive from the service. In my opinion, while this change may initially cause some disruption, Jetpack Social’s focus on expanding auto-sharing to other platforms and its dedication to customer satisfaction will ultimately help users adapt and continue to thrive in their social media and marketing efforts.