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Google’s Strategy to Identify and Evaluate Authors with E-A-T Simplifed

Google has been focusing on providing users with the most relevant and accurate information possible. One key aspect of this mission is the company’s emphasis on Expertise, Authoritativeness, and Trustworthiness (E-A-T) in content. To better understand Google’s approach to E-A-T, here are few points to cover:

Author Identification

Google uses several techniques to identify authors and link them to their content. These methods include:

HTML Markup:

Google scans websites for markup tags, such as rel=”author”, which can help establish authorship. However, this approach is not foolproof, as not all authors or websites use these tags.

Author Pages:

Google also checks for author pages on websites, which can provide valuable information about an author’s background and expertise.

External Signals:

Google may rely on external sources, such as social media profiles, to identify authors and their content.

Author Evaluation

Once an author has been identified, Google assesses their expertise, authoritativeness, and trustworthiness. Several factors come into play:


Google takes into account an author’s education, certifications, and professional experience when evaluating their expertise.

Online Presence:

An author’s digital footprint, including their website, social media profiles, and other platforms where they publish content, plays a role in determining their authority.

Content Quality:

The quality, relevance, and accuracy of an author’s content are considered when assessing their trustworthiness.


Google looks at whether an author has been recognized by peers or industry experts, as this can be an indicator of their authority in a given field.

The Role of E-A-T in SEO

E-A-T is increasingly important in Google’s search algorithm, as the company strives to provide users with the most accurate information. This focus on E-A-T has implications for content creators and search engine optimization (SEO) professionals. To succeed in this evolving landscape, authors should:

  • Establish a strong online presence by creating a professional website and maintaining active social media profiles.
  • Earn credentials and recognition in their field to demonstrate expertise and authority.
  • Produce high-quality, accurate, and relevant content that reflects their knowledge and experience.

In summary, Google’s approach to E-A-T relies on various methods to identify and evaluate authors, with a strong focus on ensuring content is expert, authoritative, and trustworthy. To rank well in search results, content creators should prioritize these factors when producing and promoting their work.

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